MLA
Otunla, Adekunle Olusola, and Oloruntobiloba T. Olatunji. "Clients' Perception, Extent of Adoption, and Level of Satisfaction With Multi-Platform Advertising Media Strategies (MuPAMS): Among Business Organisations in Ibadan, South-Western Nigeria." Multi-Platform Advertising Strategies in the Global Marketplace, edited by Kenneth C. C. Yang, IGI Global, 2018, pp. 54-80. https://doi.org/10.4018/978-1-5225-3114-2.ch003
APA
Otunla, A. O. & Olatunji, O. T. (2018). Clients' Perception, Extent of Adoption, and Level of Satisfaction With Multi-Platform Advertising Media Strategies (MuPAMS): Among Business Organisations in Ibadan, South-Western Nigeria. In K. Yang (Ed.), Multi-Platform Advertising Strategies in the Global Marketplace (pp. 54-80). IGI Global. https://doi.org/10.4018/978-1-5225-3114-2.ch003
Chicago
Otunla, Adekunle Olusola, and Oloruntobiloba T. Olatunji. "Clients' Perception, Extent of Adoption, and Level of Satisfaction With Multi-Platform Advertising Media Strategies (MuPAMS): Among Business Organisations in Ibadan, South-Western Nigeria." In Multi-Platform Advertising Strategies in the Global Marketplace, edited by Kenneth C. C. Yang, 54-80. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3114-2.ch003
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