MLA
Kudyba, Stephan and Richard Hoptroff. "A Closer Look at Marketing/Advertising, Promotions and Pricing Policies Using Econometric Based Modeling." Data Mining and Business Intelligence: A Guide to Productivity. IGI Global, 2001. 70-93. Web. 13 Dec. 2019. doi:10.4018/978-1-930708-03-7.ch005
APA
Kudyba, S., & Hoptroff, R. (2001). A Closer Look at Marketing/Advertising, Promotions and Pricing Policies Using Econometric Based Modeling. In R. Hoptroff, & S. Kudyba (Eds.), Data Mining and Business Intelligence: A Guide to Productivity (pp. 70-93). Hershey, PA: IGI Global. doi:10.4018/978-1-930708-03-7.ch005
Chicago
Kudyba, Stephan and Richard Hoptroff. "A Closer Look at Marketing/Advertising, Promotions and Pricing Policies Using Econometric Based Modeling." In Data Mining and Business Intelligence: A Guide to Productivity, ed. Richard Hoptroff and Stephan Kudyba, 70-93 (2001), accessed December 13, 2019. doi:10.4018/978-1-930708-03-7.ch005
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