Cognitive Research in Information Systems Using the Repertory Grid Technique

Abstract

This chapter discusses the design and application of a cognitive mapping methodology known as the repertory grid. Grounded in personal construct theory (Kelly, 1955), the repertory grid is an extremely flexible technique to conduct both qualitative and/or quantitative research and, in organizational research, is the preferred methodology for mapping the content and structure of cognition. The aim of this chapter is to expound upon the potential of this technique to information systems researchers by considering the variety of ways the repertory grid may be employed. This application is illustrated by examining published studies in both the information systems and the broader management fields.