Collaborating over Rich Media: The Open University and BBC Partnership

Collaborating over Rich Media: The Open University and BBC Partnership

Andy Lane, Andrew Law
Copyright: © 2012 |Pages: 12
DOI: 10.4018/978-1-4666-0300-4.ch019
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Abstract

Open Educational Resources comprise many types of assets, including rich media. However, dynamic rich media offer different opportunities and challenges for learners, teachers, and higher education institutions alike than do more static items such as text. The Open University in the UK (OUUK) has been extensively developing and using rich media in collaboration with the British Broadcasting Corporation (BBC) for its distance teaching and outreach programmes since it was established in 1969. As new media technologies have arrived, so have the capabilities of the OUUK and the BBC to create rich media in partnership and make them openly accessible. This chapter describes these developments and then discusses the approaches and evidence required to guide them in a way that both serves the BBC, the OUUK, the higher education sector, and the wider community. It concludes that rich media are an essential part of the developing OER landscape and that openly sharing them brings defined benefits to an HEI beyond their traditional student body.
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The Open University’S Educational Competencies

The Open University in the UK is open to people, places, methods and ideas. It promotes educational opportunity and social justice by providing high quality education to all those who wish to realize their ambitions and fulfil their potential. Through academic research, pedagogic innovation and collaborative partnership it seeks to be a world leader in the design, content and delivery of supported open and distance learning (see http://www.open.ac.uk/about/ou/p2.shtml for more details about the OUUK).

As the UK’s only university dedicated to using open and distance learning for its taught programmes, and the first ‘open university’ to be created in the world, the OUUK has pioneered methods for large-scale delivery of educational opportunities through what it calls ‘supported open learning’, whereby it adds a wide range of support services (for example information, advice and guidance, tuition, assessment, credit rating, credit transfer, specialized hardware and software for disabled students) around the specially developed educational materials that students need to study:

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