MLA
Alavi, Shirin. "Collaborative Customer Relationship Management-Co-Creation and Collaboration through Online Communities." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 923-939. https://doi.org/10.4018/978-1-4666-7357-1.ch042
APA
Alavi, S. (2015). Collaborative Customer Relationship Management-Co-Creation and Collaboration through Online Communities. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 923-939). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch042
Chicago
Alavi, Shirin. "Collaborative Customer Relationship Management-Co-Creation and Collaboration through Online Communities." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 923-939. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch042
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