Collaborative Marketing Strategies for Tea Tourism: Leveraging Local and Global Networks

Abstract

This chapter's purpose is to perform an analysis of the importance of these approaches in order to study the relevance of collaborative marketing strategies in the process of increasing tea tourism through the usage of both local and extended networks. This will be accomplished by conducting an investigation into the significance of these techniques. Because of this, it will be feasible to analyze the relevance of the several solutions that are offered. Integrated marketing programs that connect local tea farmers, tourism boards, and foreign partners are growing increasingly in demand as the need for initiatives of this sort continues to rise. foreign partners are also becoming increasingly important. The level of competition among these programs is gradually growing. In particular, this necessity is becoming an increasingly significant phenomena, particularly in light of the fact that tea tourism is continuing to acquire extra appeal from time to time.