U-Commerce in the Financial Marketspace

U-Commerce in the Financial Marketspace

Alexander Y. Yap (Elon University, USA)
DOI: 10.4018/978-1-60566-378-4.ch005
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The mission of this chapter is to investigate (1) how u-commerce is made available by online brokerage agents and the different interfaces they provide via mobile phone transactions, computer transactions, and/or land-line telephone transactions (either thru broker assisted transactions or interactive voiceresponse phone systems), (2) how the anytime anywhere demand and supply of financial knowledge and availability or non-availability of ubiquitous trading tools and systems affect the behavior of traders and investors in the financial market, and (3) to what extent ubiquity of information and systems tools are regulated in relation to stock trading, stock manipulation, and global volatility of financial markets.
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A Conceptual Treatise Of U-Commerce In The Financial Market

For u-commerce to help facilitate the financial marketspace, there are two important components for ubiquitous electronic trading to take place – (1) demand and supply of financial knowledge – the demand for instantaneous knowledge or information is critical because knowledge/information appears to be limited most of the time, and (2) the information systems tools and the appropriate user-interface - for ubiquitous electronic transactions to happen in the financial marketspace, users demand the proper type of information systems tools and user-interfaces for them to safely execute transactions anytime anywhere. There is a need to look at whether or not the systems capabilities and tools are adequate for the users’ needs or not.

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