E-Commerce and Mobile Commerce Applications Adoptions

E-Commerce and Mobile Commerce Applications Adoptions

Charlie Chen (Appalachian State University, USA) and Samuel C. Yang (California State University, Fullerton, USA)
Copyright: © 2009 |Pages: 11
DOI: 10.4018/978-1-60566-054-7.ch129
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Abstract

E-commerce applications are primarily used at home and in the workplace. Utilitarian elements, including cognitive beliefs of perceived usefulness, perceived ease of use (at the individual level), industry pressure, organizational readiness, economics, and trust (at the business level) are key determinants contributing to the usage of ecommerce applications. Mobile devices redefine the meaning of workplace. The use of mobile services could be in and outside the workplace. Hedonic elements, such as fun, culture, life style, and hype are key determinants contributing to the usage of mobile commerce applications. The purpose of our article is to discuss and clarify immediate determinants of e-commerce and mobile commerce applications based on the technology acceptance model.

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