EU E-Commerce Policies: Enhancing the Competitiveness of SMEs Through Innovation

Abstract

This chapter not only presents an overview of the theoretical awareness and understanding of innovation, but also identifies and discusses existing EU innovation policy initiatives for SMEs, deliberating on the impact such policy initiatives have on their specific considerations. This chapter examines the strategic implications of the adoption and implementation of e-commerce by two successful start-up SMEs in the UK presented against a backdrop of relevant EU policy initiatives. SMEs, and start-ups particularly, find themselves having to operate without role models and tested business plans within an increasingly complex and competitive environment.