E-Commerce Portals

E-Commerce Portals

Jesse S. Jin (University of Newcastle, Australia)
Copyright: © 2007 |Pages: 7
DOI: 10.4018/978-1-59140-989-2.ch047
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Today, the business community has realized the portal solution as an opportunity to develop and maintain integrated and personalized environments for e-commerce. Based on the natural behavior of an individual portal, portals have been categorized into business-to-consumer (B2C) portals, content management system (CMS) portals and business-to- business (B2B) portals in this article. While the role of individual portals is different from each other the ultimate objective, however, is to deliver e-commerce and manageable e-commerce solutions via portal technology.

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