E-Commerce and Small Business in Regional Australia

E-Commerce and Small Business in Regional Australia

Wayne Pease (University of Southern Queensland, Australia) and Michelle Rowe (Edith Cowan University, Australia)
DOI: 10.4018/978-1-59140-575-7.ch040
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Abstract

E-commerce is considered to provide substantial benefits to business, particularly small business. It enables new ways of working to emerge and facilitates an organization’s reengineering. Benefits from e-commerce can be argued to be greater for SMEs (small and medium enterprises) since traditionally they have operated in an uncertain and dynamic environment (Murphy & Daley, 1999; Nooteboom, 1994). Despite this, SMEs generally and especially those in regional areas in Australia, are lagging behind in their adoption of technology, including e-commerce.

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