E-Commerce in the Sub-Saharan Africa

Abstract

Business firms continue to explore innovative ways of conducting business for many reasons. For electronic commerce (e-commerce) the reasons may range from the maximization of profits through an enlarged clientele to the reduction of operating costs. As the Internet continues to experience phenomenal growth in the sub-Saharan Africa, opportunities are being seized by various players to fully exploit the ‘Net’ as a reliable tool for communication, marketing and commerce. Through the Internet people are able to exchange information, even far afield, at reasonable costs, businesses are able to capture target markets for their products and services, and online shopping is no longer a pipe dream.