Communicating Strategic IT Vision to Organization Members: A Conceptual Framework

Mary Elizabeth Brabston; Robert W. Zmud; John R. Carlson

doi:10.4018/978-1-878289-87-2.ch005

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Communicating Strategic IT Vision to Organization Members: A Conceptual Framework

Mary Elizabeth Brabston (University of Manitoba, Canada), Robert W. Zmud (University of Oklahoma, USA) and John R. Carlson (Baylor University, USA)

Source Title: Strategic Information Technology: Opportunities for Competitive Advantage

DOI: 10.4018/978-1-878289-87-2.ch005

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Abstract

The development, communication, use, and benefits of organizational strategic visions have been well documented. Visions focus the enterprise on achieving their strategic goals. Little research has been done to date on the development, communication, and benefits of strategic visions for information technology. Based on a review of the strategic management, information systems, organizational theory, and change management literature, we present a conceptual framework for the development, communication, and potential benefits of a strategic vision for information technology and its alignment with the overall organizational strategic vision.

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Communicating Strategic IT Vision to Organization Members: A Conceptual Framework

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