Communication Strategy

Communication Strategy

DOI: 10.4018/978-1-5225-2767-1.ch008
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Abstract

Apart from a knowledge management strategy for the climate change community, a communication strategy should likewise be implemented. However, this would be a communication strategy like no other. This chapter provides the rationale for the design of such a strategy based on the unique requirements of the climate change community. It gives an overview of existing initiatives that may contribute to the overall strategy. It reviews the information needs of climate change stakeholders analyzed in Chapter 5 and proposed a three-pronged strategy to fulfill these needs. Finally, it describes a grassroots social mobilization program for vulnerable communities.

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