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MLA
Hoppenbrouwers, Jeroen. "Community Customers."
Electronic Commerce: Concepts, Methodologies, Tools, and Applications.
IGI Global, 2008. 1323-1334. Web. 10 Dec. 2019. doi:10.4018/978-1-59904-943-4.ch108
APA
Hoppenbrouwers, J. (2008). Community Customers. In A. Becker (Ed.),
Electronic Commerce: Concepts, Methodologies, Tools, and Applications
(pp. 1323-1334). Hershey, PA: IGI Global. doi:10.4018/978-1-59904-943-4.ch108
Chicago
Hoppenbrouwers, Jeroen. "Community Customers." In
Electronic Commerce: Concepts, Methodologies, Tools, and Applications,
ed. Annie Becker, 1323-1334 (2008), accessed December 10, 2019. doi:10.4018/978-1-59904-943-4.ch108
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Business, Administration, and Management
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Community Customers
Jeroen Hoppenbrouwers (Vrije Universiteit Brussel, Belgium)
Source Title:
Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Copyright:
© 2008
|
Pages:
12
DOI:
10.4018/978-1-59904-943-4.ch108
OnDemand PDF Download:
$37.50
Abstract
This chapter discusses the role of the project/product community in the open source product life cycle. It outlines how a community-driven approach affects not only the development process, but also (and more importantly) the marketing/sales process, the deployment, the operation, and in general the resulting software product. Participation in the community is essential for any organization using the product, leading to the concept of a community customer. Specific community participation guidelines are given to organizations and individuals who deploy and use open source software, further develop it, or offer lifetime services on the product.
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