A Comparative Analysis of Online Peace Movement Organizations

Abstract

The use of the Internet for civic engagement by the general public is becoming increasingly prevalent, yet research in this area is still sparse. More studies are particularly needed in the area of cross-cultural comparisons of online social movements or online peace movement organizations (PMOs). While it is possible that PMOs in diverse cultures differ in their collective action frames, it is unclear whether PMOs use collective action frames and, if so, how differently they are used. This chapter describes a comparative study that examined Web sites of PMOs in Japan and Israel. Collective action frame is used as a theoretical framework to analyze 17 Web sites, identifying the similarities and differences in the ways that online PMOs frame their activities. The findings indicate that these organizations employed various strategies to develop resonance, highlighting the importance of cultural resonance in framing online PMOs in different countries.