Comparing Online Personality of Americans and Chinese

Comparing Online Personality of Americans and Chinese

Xingyun Liu, Tingshao Zhu
Copyright: © 2017 |Pages: 13
DOI: 10.4018/978-1-5225-0778-9.ch016
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Abstract

Internet is a newly invented product in recent tens of years and has a profound effect on personality. Here come the new concept-Online personality-in recent studies. In this review, we want to find what are the similarities and differences of online personality studies in China and USA, two representative countries of eastern and western cultures. Firstly, 349 articles were selected and divided into three main areas, such as online personality measurement, online personality and its related Internet behavior, online personality and problematic Internet usage respectively, to address the question. Second, the potential reasons of these similarities and differences are discussed and finally future research directions are proposed that more direct online personality measurement should be developed and culture differences should be taken into consideration while doing research of online personality in different countries.
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Method

We first searched all existing literature about online personality by multiple strategies including database search, manual search of references of identified papers, and consultation with experts. Six databases were used: PsycINFO, PsycARTICLES, PsycCRITIQUES, PsycTEST, PubMed, and CNKI (China National Knowledge Infrastructure). A set of keywords to fire up literature search were used, including “personality”, “internet personality”, “net personality”, “cyber personality”, “web personality”, “website personality”, and “online personality”. Second, we narrowed down the topic to studies only investigating Chinese or American’s online personality by checking the nationality of the participants in each paper. In the end, we got 147 American and 202 Chinese online personality articles respectively.

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