Competing Through Logistics Management: Studies on E-Retailing in China

Competing Through Logistics Management: Studies on E-Retailing in China

Yaqiong Lu (Xi'an Jiaotong-Liverpool University, China), Zheng Liu (Xi'an Jiaotong-Liverpool University, China) and Lei Ma (Nanjing University of Science & Technology, China)
Copyright: © 2016 |Pages: 20
DOI: 10.4018/978-1-4666-9921-2.ch014
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In the past 10 years, e-commerce and e-retailing have developed rapidly in China, the largest emerging country. Due to the increasingly more competition in this industry, a fast and reliably delivery is important to win customer satisfaction. Despite of the fact that many e-retailing companies are running virtual network by outsourcing logistics to third parties, there is also a trend for companies to establish their own logistics channels. In fact, self-owned logistics can be an effective approach of marketing and customer relationship development, and thus provide competitive advantage. This chapter focuses on how Chinese e-retailing companies compete through logistics management. It starts with an introduction of e-retailing and logistics management from practice and literature perspectives. Then, there are cases studies into successful Chinese re-retailing companies with a highlight on their logistics management models and customer satisfaction based on initial survey. Further discussion will address the critical issues of logistics management in e-retailing.
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Literature Review

Current literature can be reviewed from the areas of e-retailing, logistics management and service quality. In particular, it will find out how theories are built along with the retailing sectors from traditional model towards e-commerce. In addition, the role of logistics management is critical in supply chain management, as companies sometimes complete by providing fast logistics with high quality. Since e-retailing nowadays is more customer focus, the service quality and how it is linked with customer satisfaction has also attracted academic research. Key theories along with assessment models can help to generate further studies on the emerging issues.

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