Competitive Strategies and Global Management: Linking with Technology

Abstract

Competitive strategies remain a central topic of research in strategic management. Recent conceptual developments and practices reveal possible additional types of competitive strategies due to the advances in information as well as manufacturing technologies. This paper proposes a conceptual extension of the generic strategies originally developed by Michael Porter (1980) to include additional competitive approaches as various combinations and extensions of the original four. Furthermore, this paper applies the extended model of competitive strategies to global strategic management to present a number of propositions. Contributions, limitations and future research are considered.