MLA
Yap, Alexander, Jayoti Das, John Burbridge and Kathryn Cort. "A Composite-Model for E-Commerce Diffusion: Integrating Cultural and Socio-Economic Dimensions to the Dynamics of Diffusion." Global Information Technologies: Concepts, Methodologies, Tools, and Applications. IGI Global, 2008. 2929-2947. Web. 24 Apr. 2018. doi:10.4018/978-1-59904-939-7.ch208
APA
Yap, A., Das, J., Burbridge, J., & Cort, K. (2008). A Composite-Model for E-Commerce Diffusion: Integrating Cultural and Socio-Economic Dimensions to the Dynamics of Diffusion. In F. Tan (Ed.), Global Information Technologies: Concepts, Methodologies, Tools, and Applications (pp. 2929-2947). Hershey, PA: IGI Global. doi:10.4018/978-1-59904-939-7.ch208
Chicago
Yap, Alexander, Jayoti Das, John Burbridge and Kathryn Cort. "A Composite-Model for E-Commerce Diffusion: Integrating Cultural and Socio-Economic Dimensions to the Dynamics of Diffusion." In Global Information Technologies: Concepts, Methodologies, Tools, and Applications, ed. Felix B. Tan, 2929-2947 (2008), accessed April 24, 2018. doi:10.4018/978-1-59904-939-7.ch208
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