Concepts And History Of Strategy In Organizations

Concepts And History Of Strategy In Organizations

Tamio Shimizu (Universidad de Sao Paulo, Brazil), Marley Monteiro de Carvalho (Universidad de Sao Paulo, Brazil) and Fernando Jose Barbin Laurindo (Universidad de Sao Paulo, Brazil)
DOI: 10.4018/978-1-59140-976-2.ch001
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Abstract

The concept of strategy was born in military campaigns whose results, whether good or bad, were largely the product of the minds of strategists. From ancient times, much has been said about great military commanders and their strategies. The word strategic comes from the Greek stratego, which literally means general. In the classic division of war into operational, tactical, and strategic aspects, strategy is linked to planning, to the broader environment and the longest time frame. Even though its meaning has changed over time, since the Napoleonic wars it has encompassed military, political and economic dimensions.

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