Consideration of Service Design for Internet Service Businesses

Consideration of Service Design for Internet Service Businesses

Akira Kondo (Hitachi Intermedix Co., Ltd., Japan)
DOI: 10.4018/978-1-4666-4663-6.ch021
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Abstract

This chapter proposes a service design process and value co-creation model in Internet information service. Based on a service design survey and current main service design theories and methods, a value co-creation model of Internet information service is proposed, which includes “real time value co-creation” and “accumulated value co-creation.” Human-centered design process of service design for Internet information services is also proposed. This process is intended to take into account the characteristics of the co-value creation model of Internet information, improving the conventional process.
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Overview Of Service Design

The term “service design” is used in several fields and it is understood differently within the perceptions and definitions of the scopes of individual services. Definitions in service engineering, information services, and design research are investigated in this section, and a brief description of the definition of service design is provided. Moreover, recent research on “service design” presented at international conferences is surveyed to find the trends in research and activities in the field of “service design.”

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