MLA
Ismail, Wan Nurisma Ayu Wan,et al. "Conspicuous Consumption Behavior: Cultural Dimensions, Implications, and Future Research." Transcultural Marketing for Incremental and Radical Innovation, edited by Bryan Christiansen, et al., IGI Global, 2014, pp. 66-77. http://doi:10.4018/978-1-4666-4749-7.ch003
APA
Ismail, W. N., Zakaria, N., & Abdul-Talib, A. (2014). Conspicuous Consumption Behavior: Cultural Dimensions, Implications, and Future Research. In Christiansen, B., Yıldız, S., & Yıldız, E. (Ed.), Transcultural Marketing for Incremental and Radical Innovation (pp. 66-77). IGI Global. http://doi:10.4018/978-1-4666-4749-7.ch003
Chicago
Ismail, Wan Nurisma Ayu Wan and Norhayati Zakaria, and Asmat-Nizam Abdul-Talib. "Conspicuous Consumption Behavior: Cultural Dimensions, Implications, and Future Research." In Transcultural Marketing for Incremental and Radical Innovation. edited by Bryan Christiansen , Salih Yıldız , and Emel Yıldız, 66-77. Hershey, PA: IGI Global, 2014. http://doi:10.4018/978-1-4666-4749-7.ch003
Export Reference
