Constructing a Globalized E-Commerce Site

Constructing a Globalized E-Commerce Site

Tom S. Chan (Southern New Hampshire University, USA)
DOI: 10.4018/978-1-59904-943-4.ch038
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Traditional boundaries and marketplace definitions are fast becoming irrelevant due to globalization. According to recent statistics, there are approximately 208 million English speakers and 608 million non-English speakers online, and 64.2% of Web users speak a native language other than English (Global Reach, 2004). The world outside of English-speaking countries is obviously coming online fast. As with activities such as TV, radio and print, people surf in their own language. A single-language Web site simply could not provide good visibility and accessibility in this age of globalize Internet. In this article, we will focus on the approaches in the construction of an effective globalized e-commerce Web site.

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