MLA
Mahfooz, Yasser, and Faisal Mahfooz. "Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’." Cases on Consumer-Centric Marketing Management, edited by Vimi Jham and Sandeep Puri, IGI Global, 2014, pp. 95-106. https://doi.org/10.4018/978-1-4666-4357-4.ch008
APA
Mahfooz, Y. & Mahfooz, F. (2014). Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’. In V. Jham & S. Puri (Eds.), Cases on Consumer-Centric Marketing Management (pp. 95-106). IGI Global. https://doi.org/10.4018/978-1-4666-4357-4.ch008
Chicago
Mahfooz, Yasser, and Faisal Mahfooz. "Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’." In Cases on Consumer-Centric Marketing Management, edited by Vimi Jham and Sandeep Puri, 95-106. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4357-4.ch008
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