MLA
Kaufmann, Hans Ruediger, and Agapi Manarioti. "Consumer Engagement in Social Media Platforms." Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, edited by Information Resources Management Association, IGI Global, 2021, pp. 480-501. https://doi.org/10.4018/978-1-7998-9020-1.ch025
APA
Kaufmann, H. R. & Manarioti, A. (2021). Consumer Engagement in Social Media Platforms. In I. Management Association (Ed.), Research Anthology on Strategies for Using Social Media as a Service and Tool in Business (pp. 480-501). IGI Global. https://doi.org/10.4018/978-1-7998-9020-1.ch025
Chicago
Kaufmann, Hans Ruediger, and Agapi Manarioti. "Consumer Engagement in Social Media Platforms." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, edited by Information Resources Management Association, 480-501. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-9020-1.ch025
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