MLA
Cutura, Marija. "Consumer Ethnocentrism: Possibilities for Marketing Implication Improvements." Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, IGI Global, 2013, pp. 17-35. https://doi.org/10.4018/978-1-4666-2524-2.ch002
APA
Cutura, M. (2013). Consumer Ethnocentrism: Possibilities for Marketing Implication Improvements. In H. Kaufmann & M. Panni (Eds.), Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (pp. 17-35). IGI Global. https://doi.org/10.4018/978-1-4666-2524-2.ch002
Chicago
Cutura, Marija. "Consumer Ethnocentrism: Possibilities for Marketing Implication Improvements." In Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, 17-35. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2524-2.ch002
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