Consumer Intention to Use Smartphone for Mobile Shopping

Intention to Use

Smartphones have become significantly important device to consumers in their daily lives. Businesses today could not go further without the aid of internet. Therefore, instead of sticking to store retailing, business owners shifted to online business. According to Darian (1987), adoption levels suggests that consumer’s needs, interests and attitudes vary with age, and the youngest consumers have the most positive attitude toward innovation. Hence, consumers from individualist cultures develop a more innovative profile and are more interest to shop via Internet (Jarvenpaa, 1999). Besides that, there are a lot of studies indicated that young people are more favorable towards change (Modahl, 2000 ; Mulhern, 1997; Schiffman, 2003), and use the new technologies such as the mobile phone from a very early age (AIMC, 2004). Direct shopping still occurs among young adults but the invention of new technology slowly switch them from traditional shopping channels to modern shopping channels without completely replacing them. Mobile shopping would not be a threat to slow down the sales that are still using traditional channels. However, the invention of smartphones enhances the use of mobile shopping to meet customer’s specific need.