MLA
Carroll, Amy, et al. "Consumer Perceptions and Attitudes Towards Mobile Marketing." Unwired Business: Cases in Mobile Business, edited by Stuart J. Barnes and Eusebio Scornavacca, IGI Global, 2006, pp. 109-123. https://doi.org/10.4018/978-1-59140-664-8.ch008
APA
Carroll, A., Barnes, S. J., & Scornavacca, E. (2006). Consumer Perceptions and Attitudes Towards Mobile Marketing. In S. Barnes & E. Scornavacca (Eds.), Unwired Business: Cases in Mobile Business (pp. 109-123). IGI Global. https://doi.org/10.4018/978-1-59140-664-8.ch008
Chicago
Carroll, Amy, Stuart J. Barnes, and Eusebio Scornavacca. "Consumer Perceptions and Attitudes Towards Mobile Marketing." In Unwired Business: Cases in Mobile Business, edited by Stuart J. Barnes and Eusebio Scornavacca, 109-123. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-664-8.ch008
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