MLA
Wan, Fang, Ning Nan and Malcolm Smith. "Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers' Surfing Goal." Contemporary Research in E-Branding. IGI Global, 2009. 78-94. Web. 11 Dec. 2019. doi:10.4018/978-1-59904-813-0.ch006
APA
Wan, F., Nan, N., & Smith, M. (2009). Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers' Surfing Goal. In S. Bandyopadhyay (Ed.), Contemporary Research in E-Branding (pp. 78-94). Hershey, PA: IGI Global. doi:10.4018/978-1-59904-813-0.ch006
Chicago
Wan, Fang, Ning Nan and Malcolm Smith. "Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers' Surfing Goal." In Contemporary Research in E-Branding, ed. Subir Bandyopadhyay, 78-94 (2009), accessed December 11, 2019. doi:10.4018/978-1-59904-813-0.ch006
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