MLA
Wan, Fang,et al. "Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers' Surfing Goal." Contemporary Research in E-Branding, edited by Subir Bandyopadhyay, IGI Global, 2009, pp. 78-94. https://doi.org/10.4018/978-1-59904-813-0.ch006
APA
Wan, F., Nan, N., & Smith, M. (2009). Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers' Surfing Goal. In S. Bandyopadhyay (Ed.), Contemporary Research in E-Branding (pp. 78-94). IGI Global. https://doi.org/10.4018/978-1-59904-813-0.ch006
Chicago
Wan, Fang and Ning Nan, and Malcolm Smith. "Consumers' Optimal Experience on Commercial Web Sites: A Congruency Effect of Web Atmospheric Design and Consumers' Surfing Goal." In Contemporary Research in E-Branding. edited by Bandyopadhyay, Subir, 78-94. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-59904-813-0.ch006
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