MLA
Hwang, Jang-Sun, and Sally J. McMillan. "How Consumers Think About 'Interactive' Aspects of Web Advertising." Web Systems Design and Online Consumer Behavior, edited by Yuan Gao, IGI Global, 2005, pp. 69-89. https://doi.org/10.4018/978-1-59140-327-2.ch004
APA
Hwang, J. & McMillan, S. J. (2005). How Consumers Think About 'Interactive' Aspects of Web Advertising. In Y. Gao (Ed.), Web Systems Design and Online Consumer Behavior (pp. 69-89). IGI Global. https://doi.org/10.4018/978-1-59140-327-2.ch004
Chicago
Hwang, Jang-Sun, and Sally J. McMillan. "How Consumers Think About 'Interactive' Aspects of Web Advertising." In Web Systems Design and Online Consumer Behavior, edited by Yuan Gao, 69-89. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-327-2.ch004
Export Reference
