Contemporary Technology Product CGI Approach to Visual Narrative in Outdoor Advertising

Abstract

The change in technology continues to change the world of advertising and visual communication. Today, the impact of this change is clearly seen in the advertising industry. Especially in outdoor advertisements where visuality is at the forefront, the power of visual expression has become more important than ever, and new searches and tools are used to enrich the visual narrative and influence the audience. One of these pursuits is the use of CGI-Computer Generated Imagery technology. New technologies like CGI allow advertisers to push their creative boundaries and deliver never-before-seen visual experiences. Traditional outdoor advertising often offers limited interactivity and creativity. At this point, computer-generated images (CGI), a product of contemporary technology, have become a factor that transforms the visual narrative in outdoor advertising.