Content Marketing on Instagram: The Case of an Architecture and Interiors Company

Abstract

The main objective of this study is to understand the influence and importance of content marketing on social networks in architecture and interior design, specifically on Instagram. Analysis tools such as SemRush and Sprout Social were used to obtain a more specific record of the actions carried out on the social network Instagram, relating to the company and its competitors. An analysis was carried out of the content published on the company's Instagram social network over two months, specifically between February 1st and March 31st. Data analysis has shown that content marketing applied strategically on Instagram positively influences the target audience in architecture and interior design.