Context Sensitive Mobile Services

Abstract

The advancements in mobile technologies make the collection of customers’ context information feasible. Service providers can now incorporate context information of customers when providing personalized services to them. This type of services is called context sensitive mobile services (CSMS). Context refers to the environment around customers when there are business transactions between customers and service providers. Location, time, mobile device, services, and other application specific information are all possible components of context. Compared to other types of mobile services, CSMS can fit to customers’ demands better. CSMS can follow push model or pull model. Different context sensitive services are sensitive to different context information with different degrees of sensitivity. In the future, CSMS can find good support from data mining approaches to understand customers better. Security is currently an important issue for CSMS.