Abstract
This study analyzes the various features and elements related to strategic organizational sustainability. The analysis departs from the assumption that traditional organizations have to face a lot of challenges posed by the new global economy context confronting contradictory patterns of globalization and des-globalization processes. In order to create the new conditions for the organizations not only to survive but to succeed, a new model based on designing and implementing strategic organizational sustainability, abandoning the narrow focus on economic growth and profits to embrace the social inclusion and equity as well as the environmental sustainability issues, is.
TopLiterature Review
Around the world, more organizations are taking responsibility for sustainability and environmental management (Rondinelli and Berry, 2000). Sustainability has become a relevant issue because today’s consumers are more concerned about ecological and social issues when consuming and using products and services.
Originally, sustainability was defined as the element that meets the needs of the present without compromising the ability of future generations to meet their own needs (Commission on Environment and Development 1987; Brundtland Report to the United Nations, 1987). Sustainability is critical for the organizations that are concerned with meeting the current needs of society without compromising the ability to meet the needs of future generations.
Key Terms in this Chapter
Economic Growth: It is understood as the positive evolution of the living standards of a territory, usually countries, measured in terms of the productive capacity of its economy and its income within a specific period.
Social Inclusion: Is the tendency to allow people at risk of poverty or social exclusion to have the opportunity to participate fully in social life, and thus enjoy an adequate standard of living.
Organization: An organization is a system designed to achieve certain goals and objectives.
Strategy: It is the direction or orientation that is given to the internal resources of an organization depending on the demands of its environment and surroundings to develop a competitive advantage that allows it to survive, lead, etc.
Sustainable Organizational Development: Sustainable organizational development focuses on value creation, environmental management, environmentally friendly production systems and the formation of human capital, social responsibility is linked to transparency, dialogue with stakeholders and care for the environment and the social inclusion.
Organizational Sustainability: Is the link that unites the physical environment to economic activities and policies, which could occur through the proper performance of companies.
Sustainability: Is a term linked to the action of man in relation to his environment. Within the ecological discipline, sustainability refers to biological systems that can conserve diversity and productivity over time.