MLA
Machill, Marcel,et al. "Convenience Prevails Over Homemade: How Local and Regional Newspapers (Mis)use Online Videos." Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, et al., IGI Global, 2012, pp. 258-275. http://doi:10.4018/978-1-61350-147-4.ch021
APA
Machill, M., Gerstner, J., & Class, S. (2012). Convenience Prevails Over Homemade: How Local and Regional Newspapers (Mis)use Online Videos. In Sharma, R. S., Tan, M., & Pereira, F. (Ed.), Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues (pp. 258-275). IGI Global. http://doi:10.4018/978-1-61350-147-4.ch021
Chicago
Machill, Marcel and Johannes Gerstner, and Sven Class. "Convenience Prevails Over Homemade: How Local and Regional Newspapers (Mis)use Online Videos." In Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues. edited by Ravi S. Sharma , Margaret Tan , and Francis Pereira, 258-275. Hershey, PA: IGI Global, 2012. http://doi:10.4018/978-1-61350-147-4.ch021
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