MLA
Ranganathan, C., and Elizabeth E. Grandon. "Converting Browsers to Buyers: Key Consideration in Designing Business-to-Consumer Web Sites." Web Systems Design and Online Consumer Behavior, edited by Yuan Gao, IGI Global, 2005, pp. 177-191. https://doi.org/10.4018/978-1-59140-327-2.ch010
APA
Ranganathan, C. & Grandon, E. E. (2005). Converting Browsers to Buyers: Key Consideration in Designing Business-to-Consumer Web Sites. In Y. Gao (Ed.), Web Systems Design and Online Consumer Behavior (pp. 177-191). IGI Global. https://doi.org/10.4018/978-1-59140-327-2.ch010
Chicago
Ranganathan, C., and Elizabeth E. Grandon. "Converting Browsers to Buyers: Key Consideration in Designing Business-to-Consumer Web Sites." In Web Systems Design and Online Consumer Behavior, edited by Yuan Gao, 177-191. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-327-2.ch010
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