Corporate Entrepreneurship in Colombia: Contrast Cases of Two Colombian Manufacturing SMEs

Corporate Entrepreneurship in Colombia: Contrast Cases of Two Colombian Manufacturing SMEs

Leon Dario Parra Bernal (EAN University, Colombia) and Milenka Linneth Argote Cusi (bidem.co, Colombia)
DOI: 10.4018/978-1-5225-3543-0.ch017

Abstract

This chapter focuses on analyzing intra-entrepreneurship and corporate entrepreneurship as business renewal strategies, and to this end, it explores the case of two Colombian companies in the manufacturing sector. This is a qualitative study based on the analysis of contrast cases that were carried out in three phases: organizational characterization of companies, identification of corporate entrepreneurship through two dimensions of analysis (research, development, and innovation – R&D&I; and use of new technologies), and a contrast analysis among comparative firms. In this sense, a review of the literature was made to define the variables associated with intra-entrepreneurship and corporate entrepreneurship and how they have developed in the companies.
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2. Theoretical Framework

The continuous change of the economic environment, characterized by the acceleration of globalization and the development of the knowledge-economy are acting as engines that transform companies (Katz, 2012). Nowadays, it is essential for companies to evaluate their competitive position and market share, in order to take advantage of the market opportunities that allow them to be competitive.

Entrepreneurship has been developing in Colombia, by means of public policies since the 90s, resulting in a stronger entrepreneurship ecosystem. Currently, researches are oriented towards the evaluation of the impact of such policies since results find higher rates of existence of subsistence entrepreneurship than dynamic entrepreneurship (Acs, Astebro, Audretsch & Robinson, 2016; Audretsch, Kuratko & Link, 2016; Parra and Argote, 2016a y 2016b)

There is a gap from the support to Nascent Entrepreneurship to the support gotten by Dynamic Entrepreneurship. Furthermore, according to different researches based on Global Entrepreneurship Monitor (GEM) data, the level of entrepreneurship has been increasing in emerging economies. However, most companies are one-employee businesses with low-growth intentions and few opportunities for economic innovation; in this context the challenge is to transform static entrepreneurship into dynamic entrepreneurship, going from routine entrepreneurship to Schumpeterian or Novel entrepreneurship (Acs et. Al., 2016; Parra and Argote, 2016:126).

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