Corporate Reputation Management in Times of Crisis

Corporate Reputation Management in Times of Crisis

Özgür Kökalan (İstanbul Sabahattin Zaim University, Turkey)
Copyright: © 2018 |Pages: 13
DOI: 10.4018/978-1-5225-3619-2.ch005

Abstract

It has become more difficult for companies to be successful and to sustain their success in today's competitive global world. It is necessary that the crises organizations are faced with must be managed well to prevent the loss of the reputation of the organization. Corporate reputation is one of the most important elements that differentiate organizations from each other. How the products and services of the companies are perceived by the target audience is closely related to the corporate reputation management of companies. Managing reputation becomes twice as important during crises management processes. One of the most important tasks belongs to public relations departments of companies. Conveying corporate reputation to the target audience in an efficient way requires public relations works. This also requires sustainability of the relevant activities and measures to enable the company to survive.
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Crisis Management In Organizations

As in many fields of social sciences, it is very difficult to present a common definition for the concept of crisis in management literature. There are basically two main reasons for such an outlook in the management science literature. The first of them is related to the historical course of the crisis concept. When all historical processes, from past to present, are taken into account, we are faced with numerous and various crises. On the other hand, the second and more important reason we confront is the variety that the concept of crisis carries within itself. There are different reasons, processes and consequences for the emerging crises in many areas on global, local, economic, cultural, political and organizational basis. For this reason, defining this social/economic formation which has a great diversity brings with it a lot of difficulties.

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