Corporate Social Responsibility as a Strategy in a Self-Service Shop S-Mart: A Critical Analysis

Corporate Social Responsibility as a Strategy in a Self-Service Shop S-Mart: A Critical Analysis

José G. Vargas-Hernández (University of Guadalajara, Mexico) and César Alejandro Polo-Navarro (University of Guadalajara, Mexico)
DOI: 10.4018/978-1-5225-5409-7.ch006

Abstract

The objective of this chapter is to make known the importance of the use of these practices in Mexican companies, the benefits they have in the community where they are implemented. The method used is the method in a descriptive way through the periodic notes of the regional self-service company S-Mart. The method is based on analysis of the literature review. The main conclusion is that the company seeks to compete against the large self-service companies through CSR trying to fulfill its mission as a company. It is also concluded that corporate social responsibility affects the social responsibility of the consumer to the extent that circumstances permit, positively or negatively.
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Variables To Measure The Performance Of Social Responsibility

According Alcabes (2005, p 158-160), there are ten variables to measure the performance of a company in order to know how socially responsible are:

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