MLA
Kansal, Purva and Keshni Anand Arora. "Corporate Strategies in a Digital World: Supply Chain Management and Customer Relationship Management- Development and Integration-Focus." Electronic Commerce: Concepts, Methodologies, Tools, and Applications. IGI Global, 2008. 1638-1655. Web. 15 Dec. 2019. doi:10.4018/978-1-59904-943-4.ch128
APA
Kansal, P., & Arora, K. A. (2008). Corporate Strategies in a Digital World: Supply Chain Management and Customer Relationship Management- Development and Integration-Focus. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1638-1655). Hershey, PA: IGI Global. doi:10.4018/978-1-59904-943-4.ch128
Chicago
Kansal, Purva and Keshni Anand Arora. "Corporate Strategies in a Digital World: Supply Chain Management and Customer Relationship Management- Development and Integration-Focus." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, ed. Annie Becker, 1638-1655 (2008), accessed December 15, 2019. doi:10.4018/978-1-59904-943-4.ch128
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