Could There Be an Alternative Method of Media Literacy in Promoting Health in Children and Adolescents?: Media Literacy and Health Promotion

Could There Be an Alternative Method of Media Literacy in Promoting Health in Children and Adolescents?: Media Literacy and Health Promotion

Funda Aslan (Çankırı Karatekin University, Turkey)
DOI: 10.4018/978-1-7998-6825-5.ch013
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Abstract

It is stated that the media is the most influential social tool on creation/shaping of health behaviors of children and adolescents. Most of the individuals that pose into the media tools are misinformed about numerous facts that are either wrong or manipulated about health, and this information adversely affects the health behaviors. In this study, a compilation was conducted with the aim of both raising the awareness of media literacy approach in health promotion concept and emphasizing that the usage of educational methods implemented in the media literacy might also be used by nurses.
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Media Literacy

Media literacy is expressed as an educational tool that has been widely used in recent years and aims to protect individuals against the negative effects of the media. Its first use dates back to England in the 1930's. Canada has played a pioneering role in the development of this concept in many areas (Castellanos, 2007). Its generally accepted definition is the ability to reach, analyze, evaluate and convey messages in various ways (Aufderheide, 1993). Accessing, critically analyzing, evaluating and using the information contained in this definition constitute different dimensions of media literacy (see table 1.)

Table 1.
Dimensions of Media Literacy
Accessing informationAccessing information Accessing useful / useful information
Being able to analyzeAnalyzing media messages using critical thinking skills (identifying the bias and credibility of a source, distinguishing the truth in an opinion, determining the true meaning in an unrealistic message)
Evaluating and usingBeing able to evaluate the accuracy and applicability of a message
To be able to use the messages obtained to achieve certain goals
Reference (L. J. Bergsma & Carney, 2008)

Key Terms in this Chapter

Media Literacy: Is defined as accessing the information learned from media, analyzing and assessing them in a critical manner, is considered as a school based health development strategy.

Health Promotion: Is the process of enabling people to increase control over, and to improve their health.

School Health: Counseling, psychological, and social services that promote healthy social and emotional development and remove barriers to students' learning.

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