Craft-Based Learning: Practical and Theoretical Guidance for Teaching and Training in Hospitality Education

Craft-Based Learning: Practical and Theoretical Guidance for Teaching and Training in Hospitality Education

Gamal El Fakih Rodriguez (Les Roches International School of Hotel Management, Switzerland)
DOI: 10.4018/978-1-4666-8565-9.ch009
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Abstract

Practical training is without doubt one of the most important areas in hospitality education as it is where students are introduced to the basics of the industry, while stimulating their curiosity and passion towards customer service, as well as instilling in them the entrepreneurial mindset needed to succeed in a very competitive and dynamic industry. This chapter describes an approach to practical training, not only by looking at the theoretical and practical subjects taught during the first semesters of the program, but also by understanding how the new generation of young adults learn and how we can help them develop different skillsets as they continue their education. From a practical perspective, Craft-Based Learning (CBL) is fundamental in getting young adults ready for a challenging international career in hospitality, as they will develop knowledge and hard and soft skills through a “learning by doing” approach.
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Start With A Mission Statement

Practical training needs to take place in an environment as close as possible to the real-life scenario. Throughout different campuses, hotel schools have the chance to run operations very similar to real hospitality facilities with rooms, restaurants, bars, receptions, banqueting areas, etc., which gives students the opportunity to immerse themselves - from the very beginning of their professional life - into the daily routine they will most likely maintain throughout their career in hospitality.

Synergies between academic and operational aspects of the practical training department are therefore crucial in order to maximize learning opportunities for the students and, at the same time, run a cost-efficient operation. This needs to be clearly reflected in a department’s mission statement.

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