Creating a Sustainable Supply Chain in Response to Unstable Market Expectations

Abstract

This paper aims to indicate a possible development direction for enterprises and sustainable supply chains under circumstances of uncertain economic situation in the world. On the basis of their own research and descriptions of specific examples, the authors think that future strategies will be more oriented on the use of “soft” competences of employees. This direction is confirmed by the quoted research conducted by independent companies. For the purposes of building the strategy of sustainable supply chains it is necessary to engage appropriate leaders who, to a larger degree than previously, will be able to motivate and encourage employees to creative thinking. An additional challenge is presented by generation Y and Z entering the labour market and their co-operation with generation X or even Baby Boomer. The challenged is met, in the authors' opinion, by consistent implementation of the CSR concept providing the basis for creating Lean Management model.