Creating Without Limits: Multimodal Generative AI in Digital Media

Abstract

The chapter introduces and discusses the use of Multimodal Generative AI as a tool and its potential application setting the sphere of media production and consumption. The recent leap in technological capabilities and widespread deployment of these has resulted in a tsunami of media content proliferation allowing multiple ways in which media could be produced; however, the highlight of this chapter is to review and discuss the impact and endorsement of Multimodal Generative AI to content creation, critically reviewing the use of text, images, audio, and specifically, video content forms, allowing the audience to gain maximum understanding and a multi-dimensional view on the subject matter. In essence, this chapter imagines the future with Multimodal Generative AI on a chart demonstrating how the media will be created, consumed, and most importantly, enabled to be created.