Creativity, Intuition, Insight, and Imagination

Creativity, Intuition, Insight, and Imagination

DOI: 10.4018/978-1-4666-4703-9.ch004
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Discussion of the notion of creativity and the creative process seems necessary in a book about computational solutions going beyond text and numbers because notions such as art creation, creativity, and the creative process have been considerably broadened due to the input coming from computer science and computer technologies. Countless options of social networking provide fuel for many forms of online creative works. Comprehension of the role of creativity in new media art involving concepts beyond the 2D and 3D graphics such as interactive and time-based art, networking, the online, virtual, and Second Life presence, evoke initiatives taken in journals, books, college curricular programs, conferences, and the new options taken by artists and designers. This results in the quest of the new role of digital creativity and an emerging need for boosting digital creativity in schools. The further text looks at the role of creativity in a process of digital art image creation.
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The Meaning Of The Creative Process

Creativity is often seen as the ability to create or design something useful or beautiful or novel: in science, to create even the simplest but own solution or invention; in art, the work that represents one's own flow of thought. As Robert Sternberg (1998/2011, p. 145) stated, “People are creative by virtue of a combination of intellectual, stylistic, and personality attributes. Sternberg & Lubart (1999, p. 3) wrote, it is “the ability to produce work that is both novel (i.e., original, unexpected) and appropriate (i.e., useful, adaptive concerning task constraints).” “First, creative ideas must represent something different, new, or innovative. Second, creative ideas are of high quality. Third, creative ideas must also be appropriate to the task at hand or some redefinition of that task. Thus, a creative response is novel, good, and relevant” (Kaufman & Sternberg, 2010, p. xiii).

Mihaly Csikszentmihalyi (2011) who in his own words, “devoted 30 years of research to how creative people live and work” stated that “creativity is a central source of meaning in our lives. Most of the things that are interesting, important, and human are the result of creativity.” Csikszentmihalyi (1998) describes the autotelic activity as one we do for its own sake. Autotelic personality – “an individual who generally does things for their own sake rather than in order to achieve some external goal (Csikszentmihalyi, 1998, p. 117). Next are the notes excerpted from his article about the creative personality (Csikszentmihalyi, 2011).

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