Crisis Communication and Crisis Management during the Crisis: Case Study of Croatia

Abstract

Corporate managers are faced with one important role in managing company's overall communications, especially when one crisis event occurred. Since the whole business world was preoccupied with the crisis that has gripped the year 2008, it is interesting to explore the content and the level of development of crisis management teams and crisis communications guidelines in the biggest Croatian companies. The results of research showed that Croatian companies do not stay behind their peers in the rest of the business world in the terms of establishment and development crisis management and crisis communications. Deep business crisis did not stop Croatian companies to invest in their workforces and their communication skills in order to achieve competitiveness in the market. Even though the business environment was very turbulent during the observed period, and suffered from many cutoffs the research results showed even some improvements in 2014 compared to the research from 2011.