Hershey, Pennsylvania
New York, New YorkBeijing, China
Criteria for Assessment of Governmental Power Market-Ing

Criteria for Assessment of Governmental Power Market-Ing

Copyright: © 2023 |Pages: 9
DOI: 10.4018/978-1-6684-7280-4.ch009
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Abstract

The authors investigate a set of criteria for evaluating governmental power market-ing, such as the use of cost-benefit analysis (CBA), for making complex decisions in the profitable public management. Another example is Khlong Ong Ang (literally meaning pottery canal), an old town area of Bangkok, where Bangkok Metropolitan Administration (BMA), Thai local government, uses demographic data in order to get supports from Gen Alpha by restoring the canal and public areas nearby under conservation guidelines and promote community identity. Khlong Ong Ang now becomes a new walking street area in Bangkok, Thailand.
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Governmental Power Market-Ing in the VU-CHAOS World

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Organization Of The Chapter

  • Benefits and Costs of profitable public management

  • Demographic data → life-cycle analysis, social class, entrepreneurial class

  • Psychographics → Life style, generation personality

  • Situation-specific criteria

  • The business market situation

  • Validity and Reliability of market-ing possible situation

  • New normal related to nexus normal situation

  • Trend of the anti-government movement

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Demographic Data

Demographics such as gender, age, monthly income, education level, occupation and location are used by data-driven governments in power market-ing to better understand their target audiences and make them attractive to the right group of people. There are three methods of using demographic data for power market-ing: lifecycle analysis, social class, and entrepreneurial class.

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