MLA
Pagani, Margherita. "The Critical Role of Content Media Management." Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence, edited by Margherita Pagani, IGI Global, 2003, pp. 156-179. https://doi.org/10.4018/978-1-93177-738-4.ch007
APA
Pagani, M. (2003). The Critical Role of Content Media Management. In M. Pagani (Ed.), Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence (pp. 156-179). IGI Global. https://doi.org/10.4018/978-1-93177-738-4.ch007
Chicago
Pagani, Margherita. "The Critical Role of Content Media Management." In Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence, edited by Margherita Pagani, 156-179. Hershey, PA: IGI Global, 2003. https://doi.org/10.4018/978-1-93177-738-4.ch007
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