Critical Trends in Telecommunications

Critical Trends in Telecommunications

John H. Nugent (University of Dallas, USA)
DOI: 10.4018/978-1-59140-553-5.ch112
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Abstract

As in all industries, in order to win in a market, it is important to know as much as possible about that market and have at one’s disposal tools that will provide insight and competitive advantage when properly, collectively, consistently, and timely applied. This article presents a series of powerful but easy-to-use and understand analytical and operational tools that deliver insight and competitive advantage to the wireless telecommunications professional. It should be stated, moreover, that as with all good tools, the tools and models as presented herein transition across industry lines and are not limited to the wireless telecommunications industry alone.

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